Exceptional Minds With Expertise In Their Respective Fields
A diverse team of behavioral science, health psychology, market research, and multichannel marketing experts, working to drive customer action.

Natanya Wachtel
Natanya is a managing partner of New Solutions Factory. In her varied roles as SVP of strategy, she has been responsible

Natalia Borinshteyn, MD
Natalia is a customer-focused leader with a unique blend of Medical, Marketing, and Research & Development expertise.

Susan Toto, RN
Susan is a medical consultant for New Solutions Factory, who also works in the clinical and research settings.

Anne Jani
Anne is a senior behaviorist for New Solutions Factory. She is responsible for helping clients understand and map

Michael Endy
For 30 years since graduating from the Pratt Institute with honors, Michael has created, grown, and reinvigorated

Linda Barber
Linda is a Senior Writer at New Solutions Factory who specializes in writing understandable, actionable and

Ken Krysinski
Ken is a Partner and New Business Lead Consultant for New Solutions Factory. He works to help clients see how their

Julie Rebels
Julie is Creative Director at New Solutions Factory. She collaborates with the strategy team in the development

Jackie Cleary
Jackie is a Health Education consultant working in the area of patient education. She has developed a wide variety

Terry Tateossian
Terry is a partner and CTO for New Solutions Factory. She began her digital career over a decade ago, diving into

Ian Jones
Ian has a background in training, adult education, and user experience planning. He has spent the last 10 years

Amy Ash
Amy Ash, MA, PD, NCSP, is a Medical Consultant for New Solutions Factory. She is a graduate of the Columbia

Colleen Admirand
Colleen brings a love of learning and innate curiosity to the creative process—proactively identifying

Jason Schachter
Jason is a Senior Creative Services Consultant at New Solutions Factory and helps lead his teams to bring