Factory Specialists

Exceptional Minds With Expertise In Their Respective Fields

A diverse team of behavioral science, health psychology, market research, and multichannel marketing experts, working to drive customer action.

Natanya Wachtel

Natanya is a managing partner of New Solutions Factory. In her varied roles as SVP of strategy, she has been responsible

Natanya Wachtel

Natanya is a managing partner of New Solutions Factory. In her varied roles as SVP of strategy, she has been responsible for leading team assignments, strategy design, market research, measurement planning, and advising clients in the development of multi-channel segmented CRM programs to effectively drive marketing results.

Natanya has over 17 years of expertise in the field, including extensive knowledge in customer engagement, branding, marketing, predictive analytics, CRM, multi-channel engagement/behavior modeling, market research, and assessing behavioral-driven triggers for the pharmaceutical industry and consumer packaged goods.

Natalia Borinshteyn, MD

Natalia is a customer-focused leader with a unique blend of Medical, Marketing, and Research & Development expertise.

Natalia Borinshteyn, MD

Natalia is a customer-focused leader with a unique blend of Medical, Marketing, and Research & Development expertise. She is a strategic thinker with the ability to set and accomplish challenging objectives and effectively work in matrix organizations, lead high-performing teams, stay focused on the goals, and get others aligned to the common goal.

Natalia has played an important role in bringing 7 innovative therapeutics to market, including treatments for diabetes, dermatology, GI, allergy/immunology, and HCV.

Susan Toto, RN

Susan is a medical consultant for New Solutions Factory, who also works in the clinical and research settings.

Susan Toto, RN

Susan is a medical consultant for New Solutions Factory, who also works in the clinical and research settings. She is an RN, BC at Brigham and Women’s Hospital and Cape Cod Hospital. She has worked with the Dean at Northeastern University, the Executive Team at the Boston Center for Adult Education, and has been a legislative aide for the city of Boston.

She has over 7 years of Cardiac Medical and Surgical nursing experience and has been working with pharmaceutical companies on behalf of New Solutions Factory to guide allied-healthcare and patient communications.

Anne Jani

Anne is a senior behaviorist for New Solutions Factory. She is responsible for helping clients understand and map

Anne Jani

Anne is a senior behaviorist for New Solutions Factory. She is responsible for helping clients understand and map customer behaviors across a wide range of diseases and medical conditions. She leads needs assessments that help brands better understand their customers’ barriers and motivators.

Additionally, she recruits and coordinates project review panels for healthcare providers and consumers to assess communications for accuracy, relevance, and comprehension. Anne received her Master’s Degree in Public Health (MPH) from George Washington University with a focus on health promotion.

Michael Endy

For 30 years since graduating from the Pratt Institute with honors, Michael has created, grown, and reinvigorated

Michael Endy

For 30 years since graduating from the Pratt Institute with honors, Michael has created, grown, and reinvigorated the images of domestic and global brands large and small for consumer and pharmaceutical clients – which is what makes his creative unique. For the first half of his career, Michael focused on brand identity for major global consumer brands from Procter & Gamble and Seagram’s to Unilever.

In search of new challenges, he took his branding insights to the pharmaceutical marketplace, applying his thinking to brands from Alcon and Merck to AstraZeneca. Over the years, Michael has won over 30 national and international creative awards and consults with NSF clients on a range of creative challenges.

Linda Barber

Linda is a Senior Writer at New Solutions Factory who specializes in writing understandable, actionable and

Linda Barber

Linda is a Senior Writer at New Solutions Factory who specializes in writing understandable, actionable and empowering health education. By writing in a warm, authentic voice and grounding the work in health literacy principles, she helps adults, caregivers, parents, and children better understand a health condition, treatment, medical procedure, or self-care plan for a chronic illness.

She has a special interest and expertise in writing patient stories, as well as health information for children. At the heart of Linda’s writing is her passionate understanding that when people relate to the way a message is delivered, they’re much more likely to act on it.

Ken Krysinski

Ken is a Partner and New Business Lead Consultant for New Solutions Factory. He works to help clients see how their

Ken Krysinski

Ken is a Partner and New Business Lead Consultant for New Solutions Factory. He works to help clients see how their marketing dollars can move with the changes in business technology while providing brand growth. Ken focuses on ensuring the solid execution of business strategy for our teams.

He understands business needs and the value of a business relationship built on mutual respect. Ken has worked with Fortune 500 brands and small companies to help build and expand their operations. Ken also serves as a Business Development Strategist for Socialfix Media, in partnership with New Solutions Factory.

Julie Rebels

Julie is Creative Director at New Solutions Factory. She collaborates with the strategy team in the development

Julie Rebels

Julie is Creative Director at New Solutions Factory. She collaborates with the strategy team in the development of conceptually-driven and targeted creative solutions. She delivers campaigns across all forms of print, video, and digital media for Fortune 500 consumer brands and pharmaceutical clients, winning numerous industry awards.

Her areas of expertise include digital, video, collateral and publication, branding, point-of-sale, advertising, direct marketing, and CRM.

Jackie Cleary

Jackie is a Health Education consultant working in the area of patient education. She has developed a wide variety

Jackie Cleary

Jackie is a Health Education consultant working in the area of patient education. She has developed a wide variety of multi-channel patient education programs. This includes coordination of the needs assessment process, content development to ensure programs meet principles of health education/literacy, and ongoing communications with sales account managers and clients.

Most of her program focus has been in the area of oncology. Jackie served in the role of Community and Support Program Coordinator at the Gibbs Cancer Center at Spartanburg Regional Hospital in South Carolina. She developed, implemented, and evaluated cancer education programs on prevention and survivorship.

Jackie holds a Bachelor of Science degree from Clemson University and is a Certified Health Education Specialist through the National Commission of Health Education Credentialing.

Terry Tateossian

Terry is a partner and CTO for New Solutions Factory. She began her digital career over a decade ago, diving into

Terry Tateossian

Terry is a partner and CTO for New Solutions Factory. She began her digital career over a decade ago, diving into serial entrepreneurship. She has successfully built and run several multi-million-dollar companies since that time. Terry holds a B.S. degree in Computer Science from Pace University and a minor in Business Management.

Terry has managed server rooms the size of small homes and knows how to manage a digital strategy and build from the inside-out. Terry is an SEO strategy and implementation master who uses her experience to enable growth for hundreds of brands. Terry is also the Founder of Socialfix Media, the digital agency partner for New Solutions Factory.

Ian Jones

Ian has a background in training, adult education, and user experience planning. He has spent the last 10 years

Ian Jones

Ian has a background in training, adult education, and user experience planning. He has spent the last 10 years, ensuring employees in the chemical process industry effectively incorporate knowledge and skills into their job execution. The stakes were high as the topics revolved around process safety, and the consequences of failing to apply the learning could be disastrous.

He has been instrumental in influencing behavior change in everyone, from process operators and maintenance technicians to engineers and line supervisors. Ian has kept his audiences engaged, energized, and enthusiastic as well as educated. Ian has been a Chartered Engineer since 2000 and has over 20 years’ experience in the pharmaceutical, petrochemical, food, and nuclear industries.

Amy Ash

Amy Ash, MA, PD, NCSP, is a Medical Consultant for New Solutions Factory. She is a graduate of the Columbia

Amy Ash

Amy Ash, MA, PD, NCSP, is a Medical Consultant for New Solutions Factory. She is a graduate of the Columbia University Teacher’s College and majored in family studies at the University of Maryland. Amy is a certified counselor and works with children and adults in the school setting and in private practice.

Her experience is essential for NSF healthcare clients focused on neuropsychological disorders, particularly those affecting adolescents and families.

Colleen Admirand

Colleen brings a love of learning and innate curiosity to the creative process—proactively identifying

Colleen Admirand

Colleen brings a love of learning and innate curiosity to the creative process—proactively identifying opportunities/threats and solving challenges. With over 30 years of biopharmaceutical experience, she brings a demonstrated ability to drive global programs and product growth for NSF clients. Her creative contributions have been recognized with Telly, Rx Club, and DxMA Creative Communications Awards.

Motivated by the need to “deliver more” to the healthcare community, she is keenly focused on integrating vision with execution and developing great creativity (including brand positioning and other hallmarks) that can concisely communicate both the realities and possibilities.

Jason Schachter

Jason is a Senior Creative Services Consultant at New Solutions Factory and helps lead his teams to bring

Jason Schachter

Jason is a Senior Creative Services Consultant at New Solutions Factory and helps lead his teams to bring creative elements of a campaign to life. His client experience ranges from the art world to consumer packaged goods and media.