Factory Specialists

Exceptional Minds With Expertise In Their Respective Fields

A diverse team of behavioral science, health psychology, market research, and multichannel marketing experts, working to drive customer action.

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Natanya Wachtel

Natanya is a managing partner of New Solutions Factory. In her varied roles as SVP of strategy, she has been responsible
Natalia Borinshteyn, MD

Natalia Borinshteyn, MD

Natalia is a customer-focused leader with a unique blend of Medical, Marketing, and Research & Development expertise.
Susan Toto, RN

Susan Toto, RN

Susan is a medical consultant for New Solutions Factory, who also works in the clinical and research settings.
Anne Jani

Anne Jani

Anne is a senior behaviorist for New Solutions Factory. She is responsible for helping clients understand and map
Michael Endy

Michael Endy

For 30 years since graduating from the Pratt Institute with honors, Michael has created, grown, and reinvigorated
Linda Barber

Linda Barber

Linda is a Senior Writer at New Solutions Factory who specializes in writing understandable, actionable and
Ken Krysinski

Ken Krysinski

Ken is a Partner and New Business Lead Consultant for New Solutions Factory. He works to help clients see how their
Julie Rebels

Julie Rebels

Julie is Creative Director at New Solutions Factory. She collaborates with the strategy team in the development
Jackie Cleary

Jackie Cleary

Jackie is a Health Education consultant working in the area of patient education. She has developed a wide variety
Terry Tateossian

Terry Tateossian

Terry is a partner and CTO for New Solutions Factory. She began her digital career over a decade ago, diving into
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Ian Jones

Ian has a background in training, adult education, and user experience planning. He has spent the last 10 years
Amy Ash

Amy Ash

Amy Ash, MA, PD, NCSP, is a Medical Consultant for New Solutions Factory. She is a graduate of the Columbia
Colleen Admirand

Colleen Admirand

Colleen brings a love of learning and innate curiosity to the creative process—proactively identifying
Jason Schachter

Jason Schachter

Jason is a Senior Creative Services Consultant at New Solutions Factory and helps lead his teams to bring